The Analytics page helps you track and understand your event's performance from a single dashboard. Monitor sales trends, ticket activity, visitor engagement, scans, coupon usage, custom field responses, and other key metrics to better understand how attendees are interacting with your event.
In this article, you'll learn how to navigate the Analytics page, interpret the available charts and reports, and export data for additional analysis.
Note: Data shown in the page analytics only applies to the specific page you are viewing. To view information about your overall account, use the Dashboard.
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Getting Started
Download a Roster or Order Data
View Sales and Ticket Performance
View Page Insights
FAQs
Getting Started
The Analytics page provides a centralized overview of ticket sales, visitor activity, scans, and reporting data for an individual TicketSpice page. To access your page analytics:
From the Pages screen, click the graph icon under the page you want to view
Filter your data if desired. By default, Analytics includes all data collected since your page went live. Use the Date filter to narrow results based on when ticket buyers completed their purchases.
Pro Tip: If you have a date-based page or Series of Events page, you can also filter your page analytics based on the event date or specific event attendees selected.
Date-Based Page: Use the Recurring: Select a Date filter to view data for a specific event date or date range. This filter shows only attendees who purchased tickets for the selected event date(s), regardless of when the tickets were purchased
Series of Event Page: Use the All Events filter to view data for a specific event in your series. This only shows attendees and purchased tickets for the selected event, regardless of when the tickets were purchased
Download a Roster
The Analytics page includes shortcuts for downloading your attendee roster.
From the Pages screen, click the graph icon under the page where you want to view the roster
On the Analytics page, click Download Roster in the top-right corner
Pro Tip: The Roster includes the billing first and last name, billing email address, ticket holder first and last name (if added), the ticket status, event date selection (on date-based pages), time slot selection (on pages with time slots), and the ticket level.
If you want additional details about your tickets or want to customize the report, we recommend downloading a Tickets Report.
Review Sales and Ticket Performance
The top section of the Analytics page provides a high-level overview of your event performance.
Sales Overview
The Sales Overview section provides a snapshot of your page's sales activity and revenue. You'll find the following metrics:
Sales: Displays sales from completed orders. Refunds, pending offline payments, and pre-registrations are not included in this total
Total Sales: Displays the total value of all sales processed through the page, including refunds, pending offline payments, and pre-registrations.
Refunds Issued: Displays the total amount refunded from your page. This includes standard attendee refunds as well as any payouts issued through the Ambassador Program
Ambassador Payouts: Displays the portion of your total refunds that were issued as Ambassador Program payouts. This metric is available only if you use the Ambassador Program and have ambassadors who have referred attendees to your event.
Pending Offline: Shows the total amount still owed on unpaid offline orders. This field only populates with data if offline payments are enabled on your page and your page has at least one unpaid offline order
Pre-Registered: Displays the value of pre-registered orders that have not been completed. This field only populates with data if pre-registration is enabled on your page and you have at least one pre-registered order
On Site Sales: Shows sales processed at your event using the Box Office App or Mobile Pay Pass
Pro Tip: Each hyperlinked amount opens a detailed breakdown showing the orders and transactions included in that total. Click any hyperlinked amount to review the specific transactions that make up your sales, refunds, pending offline payments, pre-registrations, and on-site sales.
Note: The sales totals shown in the page analytics reflect gross sales before platform and payment processing fees are deducted. Because of this, the totals shown on the analytics page may not match your bank deposits. For a detailed breakdown of your net payouts and deducted fees, we recommend using a Webconnex Payments Payout Report.
Ticket overview
The Tickets Overview section shows an overview of your page's ticket sales. You'll find the following metrics:
Tickets: Displays tickets from completed orders only. Cancelled tickets and tickets associated with orders pending final payment are not included in this total
Total Tickets: Displays the total number of tickets purchased on your page. This total includes cancelled tickets and tickets associated with orders pending final payment
Cancellations: Displays the total number of cancelled tickets
Pending Payments: Displays the total number of tickets associated with orders that are awaiting final payment
Scanned: Displays the total number of tickets that have been scanned for entry
Box Office Tickets: Displays the total number of tickets purchased through the Box Office app
Pre-Event Subscribers: Displays the total number of individuals who requested to be notified when registration opens. This field is displayed only if your ticketing page opens on a scheduled date and visitors subscribe to receive a notification when registration begins. Click the hyperlinked number to view the list of subscribers
Pro Tip: Each hyperlinked amount opens a detailed breakdown showing the tickets included in that total. Click any hyperlinked amount to see a detailed breakdown of the tickets or subscribers included in that total.
Unique Visitors
The Unique Visitors Overview section provides insight into how visitors are interacting with your page. You'll find the following metrics:
Unique Visitors – Displays the number of unique visitors who have viewed your page. Unique visitors are tracked by IP address, so multiple visits from the same IP address are counted as a single visitor
Total Visits: Displays the total number of page visits. If the same person visits your page multiple times, each visit is included in this total
Transactions: Displays the total number of transactions processed through your page. This includes new orders and updates to existing orders
Rev. Per Unique Visit: Displays the average revenue generated per unique visitor. This metric is based on the page's sales and unique visitor count. The value is rounded to the nearest dollar.
Conversion Rate: Displays the percentage of active visitors who completed an online order. This metric is based on the number of active visitors who interacted with your page compared to the number of online orders
Pro Tip: Click the hyperlinked number next to Transactions to see a detailed breakdown of the transactions for this page.
View Page Insights
The Analytics page includes reporting sections that help you better understand attendee behavior, ticket performance, scans, and purchasing trends. These sections include visual graphs, filtering options, and downloadable CSV reports for deeper analysis.
Overview
Overview
The Overview graph provides a visual summary of page activity over time, including sales, visitors, and order trends.
Use this graph to quickly identify trends in traffic and ticket sales throughout your event lifecycle. Hover over a point on the graph to view sales and visitor totals for that period.
Pro Tip: The Overview graph displays sales as a green line and page visits as a blue line.
Order Insights
Order Insights
The Order Insights section highlights general purchasing behavior and transaction trends for your event. You'll see the following metrics:
Average Order Total
Average Transaction Completion Time
Top Sales Day of the Week
Average Tickets Per Order
Coupon Usage Totals
Top Purchasing Hour
Pro Tip: Average Transaction Time measures the average time it takes a ticket buyer to complete an order after first interacting with your page.
Ticket Levels
Ticket Levels
The Ticket Levels section shows the distribution of tickets sold across your ticket levels and the revenue generated by each level.
Analyze Data at a Glance
The pie chart provides a visual breakdown of ticket sales by ticket level. Hover over a section of the chart to view:
The ticket level
The number of tickets sold
The percentage of total tickets sold
The total revenue generated
Pro Tip: Use the ticket status filter in the top right corner to view data for specific order statuses, including Completed, Cancelled, Pre-Registered, and Pending Offline orders.
Download a Report
In the analytics, you can export this ticket-level data.
Click the ⋯ menu in the upper-right corner of the Ticket Levels section
Select Download Stats CSV to download a CSV with the number of tickets selected for each ticket level by status
Select Download Roster to download a CSV with the list of attendees for the page
Conversion Rate
Conversion Rate
The Conversion Rate section displays the percentage of active visitors who completed an online order. This metric is based on the number of active visitors who interacted with your page compared to the number of online orders. The Conversion Rate data helps you measure how effectively your page converts visitors into attendees.
Pro Tip: Conversion Rate measures activity on the online ticketing page only. Box Office orders are excluded from the order count because they are completed outside of the online ordering experience.
Note: Completed orders, pending offline orders, pending final payment orders, and pre-registrations count as conversions and are included in the online order count used to calculate Conversion Rate.
New vs. Returning Customers
New vs. Returning Customers
The New vs. Returning Customers section shows the percentage of customers making their first purchase compared to those who have purchased before.
Pro Tip: TicketSpice determines whether a customer is new or returning based on their billing email address. If the same billing email has been used for a previous order on TicketSpice, RegFox, RedPodium, or GivingFuel, the customer will be classified as a returning customer.
Analyze Data at a Glance
The pie chart provides a visual breakdown of your new and returning customers. Hover over a section of the chart to view:
The number of new or returning customers
The percentage of new or returning customers
Download a Report
In the analytics, you can export this data.
Click the ⋯ menu in the upper-right corner of the New vs. Returning Customers section
Select Download Stats CSV to download a CSV showing the number of new customers, returning customers, and total customers for the page
Device Type
Device Type
The Device Type section shows the types of devices attendees used to view your ticketing page.
Pro Tip: Device type is reported as Desktop, Mobile, or Tablet.
Analyze Data at a Glance
The pie chart provides a visual breakdown of the device type. Hover over a section of the chart to view:
The total number of page views for that device type
The percentage of overall page views for that device type
Download a Report
You can quickly download a report showing the device types used on your page.
Click the ⋯ menu in the upper-right corner of the Device Type section
Select Download Stats CSV to download a CSV showing the number of page views for each device type
Top Mobile Devices
Top Mobile Devices
The Top Mobile Devices section highlights the mobile devices most commonly used to view your page. The pie chart provides a visual breakdown of the top mobile devices. Hover over a section of the chart to view:
The number of page views for a mobile device type
The percentage of page views for a mobile device type
Total Ticket Scans
Total Ticket Scans
The Total Ticket Scans section displays the percentage of scanned versus unscanned tickets for your event.
Analyze Data at a Glance
The pie chart provides a visual breakdown of the scan activity for the page. Hover over a section of the chart to view:
The number of scanned or unscanned orders
The percentage of scanned or unscanned orders
Download a Report
You can quickly download a report showing the total ticket scans for the page.
Click the ⋯ menu in the upper-right corner of the Total Ticket Scans section
Select Download Stats CSV to download a CSV showing the number of scanned and unscanned tickets for each ticket level
Select Download Summary CSV to download a CSV showing a scan summary for the event. This will download a Scan Summary Report for the page
Ticket Scans by Level
Ticket Scans by Level
The Ticket Scans by Level section displays the scan activity for each ticket level, making it easy to compare attendance across your different ticket levels.
Analyze Data at a Glance
The bar graph provides a visual breakdown of ticket scans by ticket level.
Each bar represents a ticket level and is divided into:
Scanned Tickets (green): Tickets that have been scanned into your event
Unscanned Tickets (blue): Tickets that have not been scanned into your event
Pro Tip: The length of each section represents the proportion of scanned versus unscanned tickets for that ticket level. Use the percentage scale along the bottom of the graph to quickly compare scan rates across ticket levels, regardless of how many tickets were sold.
Download a Report
You can quickly download a report showing the ticket scans by level.
Click the ⋯ menu in the upper-right corner of the Ticket Scans by Level section
Select Download Stats CSV to download a CSV showing the number of scanned and unscanned tickets for each ticket level
Tickets Sold by Section
Tickets Sold by Section
For Reserved Seating pages, the Tickets Sold by Section chart displays ticket availability and sales for each seated section, General Admission area, table, and pod in your venue. The chart provides a visual overview of how different areas of your venue are performing, making it easy to identify which sections are selling quickly and which still have available inventory.
Note: The Tickets Sold by Section is only available on Reserved Seating pages. It does not appear on Standard, Date-Based, or Series of Events pages.
Understand the Chart
Each bar represents a seated section, General Admission area, table, or pod and is divided into two categories:
Sold Tickets (green): Tickets that have been purchased
Available Tickets (blue): Tickets that remain available for purchase
Pro Tip: The length of each colored segment represents the percentage of tickets sold versus available within that section. Use the percentage scale at the bottom of the chart to compare sell-through rates across sections, regardless of the total number of seats available in each area.
Tickets Sold by Price Tier
Tickets Sold by Price Tier
For Reserved Seating pages, the Tickets Sold by Price Tier chart displays ticket availability for each price tier in your venue. The chart provides a visual overview of how tickets are selling at each price tier, making it easy to identify which pricing tiers are performing well and which still have significant inventory available.
Note: The Tickets Sold by Price Tier is only available on Reserved Seating pages. It does not appear on Standard, Date-Based, or Series of Events pages.
Understand the Chart
Use the chart to compare sales performance across your pricing structure and identify which price tiers are driving the most demand. Each bar represents a price tier price and is divided into two categories:
Sold Tickets (green): Tickets that have been purchased
Available Tickets (blue): Tickets that remain available for purchase
Pro Tip: The length of each colored segment represents the percentage of tickets sold versus available within that price tier. Use the percentage scale at the bottom of the chart to compare sell-through rates across pricing tiers, regardless of the number of seats available in each tier.
Note: If your venue uses price points within a price tier, all seats associated with those price points are grouped under the parent price tier. Individual price points do not appear as separate bars in the chart.
Sold Seats
Sold Seats
For Reserved Seating pages, the Sold Seats section provides a visual representation of your venue and your seats' statuses.
Pro Tip: The Sold Seats section is only available on Reserved Seating pages. It does not appear on Standard, Date-Based, or Series of Events pages.
Analyze Data at a Glance
The venue map provides a visual overview of seat availability across your venue.
Hover over any seat on the map to view additional details, such as the section, row, seat number, and ticket price. For seats assigned to a seat hold, TicketSpice also displays the hold name, hold code, and hold price when applicable.
Seat statuses are displayed directly on the venue map:
Available Seats appear as unfilled circles
Sold Seats appear as filled circles
Held Seats appear as filled circles with a lock icon and indicate seats assigned to a public or private seat hold
Note: Accessible and obstructed-view seats are identified directly on the venue map. Hover over these seats to view their accessibility or obstruction status, along with their location and pricing.
Download a Report
You can export the venue data as a CSV file.
Click the ⋯ menu in the upper-right corner of the Sold Seats section
Select Download Venue Status CSV to download all venue data for the page
Ticket Scan History
Ticket Scan History
The Ticket Scan History section shows scan activity over time. This is useful for reviewing scan traffic trends.
Analyze Data at a Glance
Use the graph to quickly identify trends in scan activity throughout your event. Hover over a point on the graph to review scan activity for that period.
Pro Tip: You can filter the ticket scan history by the ticket level or the scanning device by using the filters in the top right corner.
Download a Report
Click the ⋯ menu in the upper-right corner of the Ticket Scan History section
Select Download Stats CSV to download a CSV showing the ticket scan history. This report will show the scan date, the ticket level, and the number of tickets scanned for that ticket level
On Site Sales: Credit vs Cash
On Site Sales: Credit vs Cash
The On-site Sales Credit vs Cash section displays on site sales totals for each payment method.
Pro Tip: The On Site Sales tracks sales from the Box Office and Mobile Pay Pass.
Quickly View the On Site Sales Totals
The Analytics provides a visual breakdown of your on site sales.
Sales Person / Device: Lists the sales person or the device associated with the transactions
Origin: Lists the place where this on-site sale originated. The origin will display either as BoxOffice or MobilePayPass
Credit Card: Lists the amount of credit card revenue for the sales person or device
Cash: Lists the amount of cash revenue for the sales person or device
Total: Lists the total revenue processed through that sales person or device
Download a Report
Click the ⋯ menu in the upper-right corner of the On Site Sales: Credit vs Cash section
Select Download Stats CSV to download a CSV showing the on-site sales for the page. This download includes the sales person or the device name, the credit card totals, the cash totals, and the total revenue by device
Box Office Sales: Ticket Levels
Box Office Sales: Ticket Levels
The Box Office Sales by Ticket Level section shows which ticket levels were sold through the Box Office app and how much revenue each ticket level generated.
Note: The Box Office Sales: Ticket Levels section only includes revenue from ticket sales. Revenue from merchandise, donations, memberships, and other non-ticket items is not included in this section.
Quickly View the Box Office Sales by Ticket Level
The Analytics provides a visual breakdown of your Box Office sales by ticket level.
Sales Person / Device: The Box Office device used to process the sales
Ticket Level: The ticket level purchased. Each row shows sales data for a specific ticket level on a specific Box Office device
Count: The number of tickets sold for that ticket level through the selected Box Office device
Revenue: The total revenue generated by that ticket level through the selected Box Office device
Download a Report
Click the ⋯ menu in the upper-right corner of the Box Office Sales: Ticket Levels section
Select Download Stats CSV to download a CSV showing the Box Office sales for your ticket levels by Box Office device. This download includes the device name, the ticket level, the number of tickets sold, and the total sales. This report also shows the total revenue from all ticket levels per Box Office device
Custom Field Responses
Custom Field Responses
If you've added a Merchandise, Multiple Choice, Session, Donation, T-Shirt Size, or Gender field to your page, TicketSpice will display a pie chart summarizing the responses collected from attendees.
Note: TicketSpice will not display the name field, address field, email field, phone number field, date of birth field, text field, date field, terms field, waiver field, quantity box field, or the membership field on the Analytics page.
Analyze Data at a Glance
The pie chart provides a visual breakdown of selections made for each custom field. This makes it easy to quickly understand attendee preferences, session popularity, merchandise demand, donation participation, and more. Hover over any section of the chart to view:
The total number of times an option was selected
The percentage of all selections represented by that option
The total revenue generated by that selection (when applicable)
Download a Report
In the analytics, you can export this data if needed.
Click the ⋯ menu in the upper-right corner of the section
Select Download Stats CSV to download a summary showing how many times each option was selected and any revenue generated by that option (when applicable)
Select Download Roster to download a list of attendees
Coupon Usage
Coupon Usage
The Coupons section tracks coupon usage and discount activity for your page.
Analyze Data at a Glance
The pie chart provides a visual breakdown of coupon usage on your ticketing page. Hover over any section of the chart to view:
The number of orders placed with and without a coupon
The percentage of orders placed with and without a coupon
Download a Report
In the analytics, you can export this data if needed.
Click the ⋯ menu in the upper-right corner of the Coupon Usage section
Select Download Stats CSV to download a summary showing how many times an order was placed with or without a coupon
Top 10 Coupons Used
Top 10 Coupons Used
The Top 10 Coupons Used section tracks the most popular coupons used on your ticketing page.
Analyze Data a Glance
The pie chart provides a visual breakdown of the most popular coupons used on this ticketing page. Hover over any section to view:
The coupon code
The number of orders placing using this coupon code
The percentage of coupon-applied orders that used this coupon code
Download a Report
Click the ⋯ menu in the upper-right corner of the Top 10 Coupons Used section
Select Download Stats CSV to download a summary with the top 10 coupon codes used on your page and the number of times these coupons have been applied to an order
Ticket Time Slots (if time slots are enabled on the page)
Ticket Time Slots (if time slots are enabled on the page)
The Ticket Time Slots section displays the most popular time slots selected by attendees for timed-entry events.
Pro Tip: Ticket Time Slots is only displayed for date-based pages with timeslots enabled.
Analyze Data at a Glance
The pie chart provides a visual breakdown of the time slots selected by attendees for timed entry events. Hover over any section to view:
The time slot
The number of tickets purchased for the time slot
The percentage of tickets purchased for the time slot
The revenue generated by the time slot
Download a Report
Click the ⋯ menu in the upper-right corner of the Ticket Levels section
Select Download Roster to download a CSV with the list of attendees for the page
Select Download Stats CSV to download a CSV with your timeslots, the number of attendees that selected the timeslot, and the revenue generated for the timeslot
Map of Visitors and Orders
Map of Visitors and Orders
The Map of Visitors and Orders section helps you understand where your audience is located and how they are finding your event page.
Review Top Traffic Sources
To the left of the map, TicketSpice displays the top traffic sources driving visitors to your event page. Use this data to understand which websites, marketing campaigns, or referral sources are generating the most traffic and sales.
View Visitor and Order Locations
The map displays the geographic locations of both visitors and ticket purchasers. This allows you to quickly identify where interest in your event is coming from and where ticket sales are occurring.
Blue dots represent visitors who viewed your event page
Green dots represent attendees who completed an order
Pro Tip: Visitor locations are determined by the visitor's IP address. Order locations are based on the billing address entered during checkout.
Note: Use the region filter above the map to focus on visitor and order activity in a specific area. You can view data for the United States, North America, South America, Europe, Africa, Australia, or Worldwide to better understand where your audience is engaging with your event page.
FAQs
Can I customize the Analytics roster download?
Can I customize the Analytics roster download?
No. The Analytics roster download is a quick export tool and does not support custom columns or formatting.
If you need a more detailed or customizable export, use the Tickets Report, which provides additional filtering and reporting options.
Are page analytics available for each ticketing page?
Are page analytics available for each ticketing page?
Yes. Page Analytics are available for each page. To view Analytics for another page, navigate to that page and open its Analytics dashboard.
Why doesn't the conversion rate match the number of unique visitors and orders?
Why doesn't the conversion rate match the number of unique visitors and orders?
The conversion rate is not calculated using unique visitors. Instead, it is based on the number of active visitors who interacted with the page and the resulting online orders.
Because unique visitors and active visitors are measured differently, the conversion rate may not match a calculation based solely on unique visitors versus total online orders.