The Ambassador Program turns your ticket buyers into event promoters by giving them a unique link to share with friends and family. Ambassadors can earn money back on their original order for each ticket purchased through their link, potentially earning enough to attend your event for free. In this article, you’ll learn how to set up, edit, or pause your Ambassador Program and review its performance.

Pro Tip: The Ambassador Program is only compatible with ticketing pages that process in USD. Other currencies are not supported.

Note: The Ambassador Program is not compatible with Reserved Seating pages.

Getting Started

From the Pages screen, click the pencil icon on the page you want to edit
Hover over the Promote tab in the top menu bar
Select Ambassador Program from the dropdown
Click Start Program

Customize Your Ambassador Program

Pro Tip: We recommend setting the Ambassador Program payout date after your event ends. Once an ambassador payout is issued, the ambassador’s original order can no longer be refunded or canceled.

For each ticket level, enter the refund amount ambassadors will earn for each ticket sold using their code
Enter when the ambassador program ends and earned refunds are issued
Choose how ambassadors enroll
- Voluntary Enrollment: Ticket buyers can choose to enroll from their confirmation page or email, then receive a unique link to share with friends and family
- Automatic Enrollment: Every ticket buyer is automatically enrolled and receives a shareable code on their confirmation page and in their confirmation email
Choose where to display information about the ambassador program. By default, information about the Ambassador Program appears on both the confirmation page and in the confirmation email
Click Edit Message to customize the button text, Ambassador Program description and the message once they enroll

Pro Tip: TicketSpice will only refund ambassadors up to the cost of their order. However, TicketSpice will continue to track their sales above and beyond their original transaction amount, which allows you to reward them in whatever method works best for you.

Note: If you’re using a custom payment processor, be aware that some processors limit the time frame for issuing refunds to a buyer’s card. A common limit is between 60 and 90 days from the original transaction date. (Note: Webconnex Payments does not have a maximum refund window, so you can refund at any time).

For example, if a ticket was purchased on January 1, some payment processors may only allow refunds through the end of February. If you’ve exceeded this refund window, we recommend contacting your payment processor directly and asking them to manually process the refund on your behalf.

Select whether buyers who use an ambassador link receive a discount. The discount can be a fixed amount or percentage.
Set an expiration date for the discount, if desired
Select which fields the discount applies to. If no fields are selected, the discount applies to all fields on the page
Click Save

Edit Your Ambassador Program

From the Pages screen, click the pencil icon on the page you want to edit
Hover over the Promote tab in the top menu bar
Select Ambassador Program from the dropdown

Click Edit in the top right corner
Edit your Ambassador Program details
Click Save

Pause or Re-Enable Your Ambassador Program

Pro Tip: While the Ambassador Program is paused, new codes cannot be issued or redeemed, but scheduled payouts will still be processed. The Ambassador Program field is automatically removed from your ticketing page until you resume the program.

From the Pages screen, click the pencil icon on the page you want to edit
Hover over the Promote tab in the top menu bar
Select Ambassador Program from the dropdown
Click Pause or Re-Enable in the top right corner
Click OK to pause the program

View Your Ambassador Program Reporting

TicketSpice allows you to view a quick overview of your ambassador program or download a detailed report of your ambassadors and their sales. Here's how to access both.

View Your Ambassador Program Data at a Glance

From the Pages screen, click the pencil icon on the page you want to edit
Hover over the Promote tab in the top menu bar
Select Ambassador Program from the dropdown
View an overview of your Ambassador Program, including its status, program details, scheduled payout date, number of ambassadors, tickets sold, sales generated, and estimated payout amount

To view additional detail about your ambassadors and sales, click View Detailed Report
From this page, you can see a list of ambassadors and a list of sales and sign ups that have taken place through the Ambassador Program
Click Email Ambassadors to send an email to your ambassadors

Download an Ambassador Report

To view a detailed list of ambassadors, their unique codes, and the signups or sales attributed to each code, we recommend downloading an Ambassador Report.

Click here to learn how to download this report.

FAQs

Can I generate an ambassador link for someone who purchased a ticket before I enabled the Ambassador Program?

Yes! To do this, we recommend turning on automatic enrollment for your Ambassador Program. After publishing your changes, resend the ticket buyer's confirmation email. This confirmation email will include their ambassador link.

Is the Ambassador Program compatible with the Box Office app?

No. Ambassador codes cannot be applied to orders placed through the Box Office app.

Can I restart an Ambassador Program after its payout date has passed?

No. Once the program's end date has passed or ambassador refunds have been issued, the program has ended and cannot be restarted.

Can I cancel or refund an ambassador’s order after their ambassador payout has been issued?

No. Once an ambassador receives a payout from the Ambassador Program, their order can no longer be canceled or refunded.

Can I use the Ambassador Program if my page processes payments in an international currency?

No. The Ambassador Program only supports TicketSpice pages that process payments in USD.

Create an Ambassador Program for Your Event