The Dashboard gives you a real-time overview of your TicketSpice account so you can quickly monitor sales, orders, tickets, and customer activity without running individual reports. From one place, you can view sales totals, page visits, purchasing trends, top-performing event pages, recent orders, and more. Use the Dashboard to track your account's performance, identify trends, and quickly access the information you need to make informed decisions.
Note: The Dashboard is designed to provide an overview of your entire account or multiple pages. If you want detailed analytics for a single ticketing page, view that page's Page Analytics for more in-depth insights.
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Getting Started
From the top menu bar in your account, click Dashboard
Filter your data if needed. By default, the Dashboard displays year-to-date data from all pages in your account. Use the Pages filter to view data for specific page(s), or the Date filter to select a different date range
Pro Tip: You can use the Date filter to filter your Dashboard to Today, Last 7 Days, Last 30 Days, Last 60 Days, Last 90 Days, Year to Date, Last Year, All Time, or a custom date range.
Note: The Dashboard displays data for one currency at a time. If your account processes multiple currencies, use the Currency filter to select the currency you want to view.
Overview
The top of the Dashboard displays key metrics that provide a quick overview of your account or selected pages.
Sales: Displays your current sales. This total excludes pending offline orders and refunds
Total Sales: Displays all sales processed, including pending offline orders and refunds
Pending Offline: Displays the total amount still owed for unpaid offline orders. This metric only appears if offline payments are enabled and you have at least one unpaid offline order
Refunds: Displays the total amount refunded
Page Visits: Displays the total number of page visits
Tickets: Displays tickets from completed orders only. Cancelled tickets and tickets associated with pending offline orders are excluded
Total Tickets: Displays the total number of tickets purchased, including cancelled tickets and tickets associated with pending offline orders
Pending Tickets: Displays the total number of tickets associated with pending orders
Cancelled Tickets: Displays the total number of cancelled tickets
Percentage of Visitors who Registered: Displays the percentage of active page visitors who completed a ticket purchase. This metric is based on the number of active visitors who interacted with your page compared to the number of online orders
Order Insights
The Order Insights section highlights general purchasing behavior and transaction trends for your ticketing pages. You'll see the following metrics:
Average Order Total
Average Transaction Time
Top Sales Day of the Week
Average Tickets Per Order
Coupon Usage
Top Purchasing Hour of the Day
Pro Tip: Average Transaction Time measures the average time it takes a ticket buyer to complete an order after first interacting with your page.
Top Performing Pages
The Top Performing Pages section highlights the five highest-performing pages. For each page, you'll see the page name and total sales.
Recent Orders
The Recent Ticket Orders section displays your 10 most recent ticket orders. For each order, you can view the billing name, number of tickets purchased, order total, and the page where the tickets were purchased. To view additional order details, click the eye icon next to the order.
To view all ticket orders, click View All Recent Orders.
Pro Tip: The number displayed next to Recent Orders indicates how many customers placed an order during your dashboard's date range.
Map of Visitors and Orders
The Map of Visitors and Orders section helps you understand where your audience is located and how they are finding your pages.
Review Top Traffic Sources
To the left of the map, TicketSpice displays the top traffic sources driving visitors to your pages. Use this data to understand which websites, marketing campaigns, or referral sources are generating the most traffic and sales.
View Visitor and Order Locations
The map displays the geographic locations of both visitors and ticket purchasers. This allows you to quickly identify where interest in your pages is coming from and where ticket sales are occurring.
Blue dots represent visitors who viewed your pages
Green dots represent attendees who completed an order
Pro Tip: Visitor locations are determined by the visitor's IP address. Order locations are based on the billing address entered during checkout.
Note: Use the region filter above the map to focus on visitor and order activity in a specific area. You can view data for the United States, North America, South America, Europe, Africa, Australia, or Worldwide to better understand where your audience is engaging with your event pages.
Order Stats
The Order Stats section provides a snapshot of how customers are purchasing tickets and interacting with your pages. Use this information to better understand buyer behavior and identify trends.
Devices Used
Devices Used
The Device Used section shows the types of devices attendees used to view your ticketing pages.
Pro Tip: Device type is reported as Desktop, Mobile, or Tablet.
The pie chart provides a visual breakdown of the device type. Hover over a section of the chart to view:
The device type
The total number of page views for that device type
The percentage of overall page views for that device type
Coupons Used
Coupons Used
The Coupons section shows how often coupons are used on your pages. The pie chart provides a visual breakdown of the percentage of orders placed with a coupon.
Merchandise Ordered
Merchandise Ordered
The Merchandise Ordered section displays the percentage of orders that included merchandise. The pie chart shows a visual breakdown of the percentage of orders that includes at least one merchandise item.
Donations Included
Donations Included
The Donations Included section shows the percentage of orders that included a donation. The pie chart provides a visual breakdown of orders with a donation.
Top Order Levels
The Top Order Levels section highlights the five most popular ticket levels across your pages. For each ticket level, you'll see its name and the total number of tickets sold.
Top Coupons
The Top Coupons section displays the five most popular coupons across your pages. For each coupon, you'll see its coupon code and the total number of times the coupon was used.
My Tasks
The My Tasks section displays the 10 oldest open tasks across all contacts in your account. For each task, you can view the task and its due date, if one has been assigned. Click the eye icon to view the contact associated with the task.
FAQs
Can I set a custom date range for my dashboard?
Can I set a custom date range for my dashboard?
Yes. To set a custom date range, select Custom from the Date Range dropdown, then choose the start and end dates you want to view.
