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Create Coupons and Global Coupons in TicketSpice

Create discount codes or one TicketSpice page or your entire account. Customize coupons with usage limits and expiration dates

Ashley avatar
Written by Ashley
Updated this week

Coupons are a powerful way to offer special pricing, drive ticket purchases, and reward specific groups of people. Whether you want to provide a discount or offer a free tickets, coupons give you the flexibility to do it.

In TicketSpice, you can create coupons that apply to a single page or use global coupons that work across every page in your account. You can also set usage limits, expiration dates, and target specific fields to control exactly which fields are discounted.

Pro Tip: There are multiple types of coupons you can set up in TicketSpice.

  • Coupons set up in the Page Builder apply to the specific TicketSpice page where you create the coupon.

  • Global Coupons are valid across all TicketSpice pages in your account, allowing attendees to use them on any event page you've set up

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Add a Coupon Code Field to Your TicketSpice Page

Most standard TicketSpice templates include a Coupon Code field by default. But if your page doesn’t have one yet, here’s how to add and customize it!

Pro Tip: TicketSpice only applies discounts to fields that appear above the coupon code field on your page. If a financial field is placed below the coupon field, it won't be affected by the discount.

We recommend placing your coupon code field below any fields you want to target with a discount.

  • From the Pages screen, click the pencil icon on the page you want to edit

  • Hover over your page, and click the green + icon where you want to add the field

  • Add the Coupon Code field

  • Toggle the Required field to Yes or No

  • Click Advanced Settings if you would like to further customize the field

    • Coupon Code Placeholder: add placeholder text that appears before ticket buyers enter their coupon code

    • "Apply" Button Text: customize the button text that appears to the right of the coupon code field

    • Invalid Code Notice: customize the text that appears to the right of the coupon code field when a ticket buyer enters an invalid coupon code

    • Custom Validation: add an additional set of validation rules to your coupon code field. When this field is toggled to Yes, TicketSpice will require the ticket buyer to meet these custom criteria and enter a valid coupon created in the Coupons tab

  • Click Done

  • Click Save Now in the upper-right corner of your page to save your changes. Click Publish to publish these changes to your live page


Create a Coupon That Applies to One TicketSpice Page

In TicketSpice, you can create page-specific coupons that apply to just one TicketSpice page. If you want a coupon that works across all your pages, you can create a global coupon.

In TicketSpice, you can create coupon codes individually, or import a series of coupons that have the same discount, usage limit, and settings. Learn how to do both options below.

Create a Coupon Individually

You can quickly create unique coupons in TicketSpice!

  • From the Pages screen, click the pencil icon under the page you want to edit

  • Go to the Coupons tab

  • Click Create a New Coupon, or click New Coupon in the upper-right corner if you already have coupons on the page

Note: Coupon codes are not case sensitive. Coupons can include numbers, letters or characters.

  • Customize your coupon

    • Description: Add a descriptor that will quickly and easily identify what your coupon code is for. This is for internal use and reference only. For example: Member Discount

    • Code: Type the coupon code that ticket buyers will enter at checkout. For example. For example: membersrule123

    • Discount: Set the discount for your coupon. This can be either a dollar amount or percentage. For example, you can create a $5 or 15% coupon

    • Per Ticket/Per Order: Choose whether the discount should apply to each ticket or to the entire order. If you apply the discount to each ticket, buyers purchasing multiple tickets will receive the discount on every ticket. If you apply the discount to the order, buyers will receive the same discount amount, no matter how many tickets they purchase

    • Usage Limit

      • Per Order Coupons: If you selected to apply the discount per order, enter the number of times the coupon can be used. If this field remains blank, it can be used an unlimited number of times

      • Per Ticket Coupons: If you selected to apply the discount per ticket, add the maximum number of tickets per order that can receive this discount. Then set the maximum number of orders you want this code to be applied to. If these fields are blank, the code can be used an unlimited number of times

  • Click the Save icon to save your coupon

Pro Tip: For Per Order discounts, the usage limit controls how many total orders can use the coupon.

For Per Ticket discounts, you can set a limit on how many tickets per order can receive the discount, as well as how many orders can use the coupon overall. In Additional Settings, you can also choose which tickets will receive a discount. For example, you can create a BOGO offer by applying a 100% discount to the second ticket in an order.

  • Click the Gear icon if you would like to include additional options for your coupon

    • Expiration Date - Set an expiration date and time for your coupon code. If someone tries to use a coupon code after it has expired, they will see an error message

    • Move To Global: This button will turn your coupon code into a Global Coupon. Global Coupons can be used on every published page on your TicketSpice account. NOTE: Turning a coupon into a global coupon is permanent and cannot be undone, so make sure you want to proceed before clicking and saving this action

    • Ticket Discount Occurrence (available when using the per ticket discount): Select which ticket receives a discount. For example, apply the discount to every second ticket to create a BOGO offer

    • Apply Discount to Only These Fields: This field allows you to restrict the coupon discount to to specific field(s). You can choose one more fields to receive the discount. NOTE: this option will only appear after you add a discount to your coupon

  • Click the Save icon to save your coupon

Import a Series or List of Coupons

You can quickly import a series or list of coupons into TicketSpice that share the same discount amount, usage limits, and other settings. This is useful if you've created a Groupon or LivingSocial deal and need to upload all of the codes, or if you're providing unique, one-time use codes to each individual to prevent sharing.

Note: If you want to generate a series of codes, you can use a tool like Voucherify to generate codes for you to use.

Pro Tip: You can import up to 1500 unique codes with the Import a Series feature.

To add more than 1500 coupon codes, we recommend creating a new coupon code, and importing the rest of the codes in a separate series of coupons.

  • From the Pages screen, click the pencil icon under the page you want to edit

  • Go to the Coupons tab

  • Click Create a New Coupon, or click New Coupon in the upper-right corner if you already have coupons on the page

Note: Coupon codes are not case sensitive. Coupons can include numbers, letters or characters.

  • Description: Add a descriptor that will quickly and easily identify what your coupon code is for. This is for internal use and reference only. For example: Member Discount

  • Select the Import a Series checkbox (this will open up the Code field to have a large input box)

  • Add one coupon code per line. Each coupon code will have the same discount, usage limit, and settings

  • Discount: Set the discount for your coupon. This can be either a dollar amount or percentage. For example, you can create a $5 or 15% coupon

  • Per Ticket/Per Order: Choose whether the discount should apply to each ticket or to the entire order. If you apply the discount to each ticket, buyers purchasing multiple tickets will receive the discount on every ticket. If you apply the discount to the order, buyers will receive the same discount amount, no matter how many tickets they purchase

  • Usage Limit

    • Per Order Coupons: If you selected to apply the discount per order, enter the number of times the coupon can be used. If this field remains blank, it can be used an unlimited number of times

    • Per Ticket Coupons: If you selected to apply the discount per ticket, add the maximum number of tickets per order that can receive this discount. Then set the maximum number of orders you want this code to be applied to. If these fields are blank, the code can be used an unlimited number of times

Pro Tip: For Per Order discounts, the usage limit controls how many total orders can use the coupon.

For Per Ticket discounts, you can set a limit on how many tickets per order can receive the discount, as well as how many orders can use the coupon overall. In Additional Settings, you can also choose which tickets will receive a discount. For example, you can create a BOGO offer by applying a 100% discount to the second ticket in an order.

  • Click the Gear icon if you would like to include additional options for your coupon

    • Expiration Date - Set an expiration date and time for your coupon code. If someone tries to use a coupon code after it has expired, they will see an error message

    • Move To Global: This button will turn your coupon code into a Global Coupon. Global Coupons can be used on every published page on your TicketSpice account. NOTE: Turning a coupon into a global coupon is permanent and cannot be undone, so make sure you want to proceed before clicking and saving this action

    • Ticket Discount Occurrence (available when using the per ticket discount): Select which ticket receives a discount. For example, apply the discount to every second ticket to create a BOGO offer

    • Apply Discount to Only These Fields: This field allows you to restrict the coupon discount to to specific field(s). You can choose one more fields to receive the discount. NOTE: this option will only appear after you add a discount to your coupon

  • Click the Save icon to save your coupon


Create a Global Coupon

In TicketSpice, you can create coupons that apply to every TicketSpice page on your account. If you want to create a coupon that only applies to a specific page, you can also create standard coupons.

  • From the top menu bar, hover over the Reports tab

  • Select Global Coupons from the dropdown

  • Select Add Coupon in the top right corner

NOTE: Coupon codes are not case sensitive. Coupons can include numbers, letters or characters.

  • Customize your coupon

    • Description: Add a descriptor that will quickly and easily identify what your coupon code is for. This is for internal use and reference only. For example: Member Discount

    • Code: Type the coupon code that ticket buyers will enter at checkout. For example. For example: membersrule123

    • Discount: Set the discount and currency for your coupon. This can be either a dollar amount or percentage. For example, you can create a $5 or 15% coupon

    • Per Ticket/Per Order: Choose whether the discount should apply to each ticket or to the entire order. If you apply the discount to each ticket, buyers purchasing multiple tickets will receive the discount on every ticket. If you apply the discount to the order, buyers will receive the same discount amount, no matter how many tickets they purchase

    • Usage Limit

      • Per Order Coupons: If you selected to apply the discount per order, enter the number of times the coupon can be used. If this field remains blank, it can be used an unlimited number of times

      • Per Ticket Coupons: If you selected to apply the discount per ticket, add the maximum number of tickets per order that can receive this discount. Then set the maximum number of orders you want this code to be applied to. If these fields are blank, the code can be used an unlimited number of times

    • Expiration Date (optional) - Set an expiration date and time for your coupon code. If someone tries to use a coupon code after it has expired, they will see an error message

    • Ticket Discount Occurrence (available when using the per ticket discount): Select which ticket receives a discount. For example, apply the discount to every second ticket to create a BOGO offer

  • Click the Save icon to save your coupon

Pro Tip: For Per Order discounts, the usage limit controls how many total orders can use the coupon.

For Per Ticket discounts, you can set a limit on how many tickets per order can receive the discount, as well as how many orders can use the coupon overall. In Additional Settings, you can also choose which tickets will receive a discount. For example, you can create a BOGO offer by applying a 100% discount to the second ticket in an order.


Manage Your Coupon

You can view and manage your Coupons and Global Coupons at any point. Here is how to manage both types of coupons in TicketSpice.

Manage Your Coupons

  • From the Pages screen, click the pencil icon under the page you want to edit

  • Go to the Coupons tab

  • Manage your Coupon as desired

    • Click the pencil icon to edit the coupon

    • Click the trash can icon to delete the coupon

    • Click Export Your Coupons to download a list of your coupons for this page

Note: Once a coupon has been redeemed, you can no longer delete the coupon from TicketSpice.

If a coupon has already been used and you want to prevent it from being used again, we recommend setting this coupon's expiration date to a past date.

Manage Your Global Coupons

  • From the top menu bar, hover over the Reports tab

  • Select Global Coupons from the dropdown

  • Find your Global Coupon

Pro Tip: You can locate a global coupon by searching its description or code. You can also filter your global coupons to show only active or expired coupons.

  • Manage your Coupon as desired

    • Click the pencil icon to edit the global coupon

    • Click the trash can icon to delete the global coupon

    • Click Download Coupons to download a list of all your global coupons

Note: Once a global coupon has been redeemed, you can no longer delete the coupon from TicketSpice.

If a global coupon has already been used and you want to prevent it from being used again, we recommend setting this coupon's expiration date to a past date.


Attendee Experience

When an attendee goes to your ticketing page, they can enter their coupon in the Coupon Code field. If their coupon is invalid, it will show them an Invalid Code message.

If their code is valid, the coupon will automatically be applied to their order.


FAQs

Are coupons case-sensitive?

Coupon codes are not case sensitive. If you enter a code using uppercase letters, the system will automatically convert them to lowercase.

Can I track who uses my coupons?

Yes, you can use Reports to track who uses your coupons. If you would like to see a summary of how many times a coupon has been used, we recommend using a Coupons Report. If you would like to see the specific orders who have used your coupon, we recommend using an Order Data Report.

Can I use the same coupon code for multiple events?

You can convert any coupon into a global coupon, allowing it to be used across all your pages. Keep in mind that this change is permanent and cannot be reversed.

Can I use coupons to manually purchase tickets for someone or transfer an order to a different TicketSpice event page?

Yes! If you need to manually purchase tickets for someone at no cost, a coupon code is a simple solution. In this case, we recommend creating an 100% coupon to cover the entire cost of the order, and then manually complete the order on the ticket buyer's behalf.

If you have turned on confirmation emails, the ticket buyer will receive a confirmation email after you submit the order. This confirmation email will show that they received a discount, but will not show the actual coupon code used to purchase tickets for the event.

If I make a global coupon, can I later revert it back to a traditional coupon?

No. Once a coupon has been turned into a global coupon, you cannot revert the coupon back into a traditional coupon.

If you do not want a specific coupon to be valid across all pages in your account, we recommend setting the expiration date to a day in the past so ticket buyers can no longer use this coupon moving forward.

Where can a customer use a global coupon?

On TicketSpice, global coupons can be successfully used on every TicketSpice page on your account. Ticket buyers apply global coupons in the Coupon Code field on your page.

Why do I need to select a currency for a global coupon?

Global Coupons can only be used on pages that process in the same currency. For example, a global coupon created in USD is only valid for TicketSpice pages processing in USD. If you have pages in different currencies, we recommend creating separate coupons for each currency you'd like to support.

What time zone is used for a global coupon's expiration date and time?

The expiration time is based on the time zone set in your account’s Organizational Details. You can view or update this time zone in your account settings.

  • From the Pages screen, hover over the Gear icon

  • Select Organization Details

  • Click Edit Settings

  • In the Time Zone field, update the time zone as desired

  • Click Save

Why isn’t my coupon applying to the field, even though the code is correct?

TicketSpice only applies discounts to fields that appear above the coupon code field on your page. If a financial field is placed below the coupon field, it won't be affected by the discount.

We recommend placing your coupon code field below any fields you want to target with a discount.

When I am creating my coupon, why don't I see the option to apply a discount to only specific fields?

The option to apply a discount to only specific fields will only appear after a discount is entered. If you do not see this option, we recommend adding a discount amount to your coupon, and then limiting the fields to which the coupon applies.

Why am I seeing an error when I try to create a coupon or global coupon? I am seeing the error "Coupon code is a global product coupon and cannot be assigned to a form" or "Code already exists on page XXXXXX."

A common reason for this error is that the coupon code you're trying to use has already been assigned to a global coupon or this coupon already in use on another page.

In TicketSpice, every coupon code that is valid on a single page must be unique. Here is what this means:

  • If a code is being used for a global coupon, this code cannot be reused as a standard coupon

  • If a coupon code is already in use for a standard coupon, this code cannot be used for a global coupon

If you experience this error, we recommend changing your coupon code to something unique to save your coupon.

Can a ticket buyer use my TicketSpice global coupon on a RegFox or RedPodium page?

Global coupons are managed separately in TicketSpice, RegFox, and RedPodium. This means that a global coupon created in TicketSpice will only apply to your TicketSpice pages. This coupon won't carry over to RegFox or RedPodium.

If you would like the same coupon to apply to your RegFox or RedPodium pages, we recommend going to your RegFox or RedPodium account, and creating the same global coupon in your RegFox and/or RedPodium account.

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