Drip email campaigns help you turn past interest into ticket sales automatically. A drip campaign is a sequence of emails that continues to follow up with recipients until they take action. The moment someone buys a ticket, they’re automatically removed from the remaining emails, so you’re not over-emailing confirmed buyers.
With our Drip Campaign feature, you can easily create engaging drip email campaigns to reach out to past attendees, targeted email lists, all of your contacts, or a segmented list of contacts. Because Drip Campaigns are built directly into the event platform, you get automatic revenue and ticket tracking per email. You’ll be able to measure performance using the metrics that matter most, including tickets sold and dollars generated, without complex integrations or manual work. The result is a highly cost-effective way to re-engage past attendees and drive sales with “set it and forget it” automation.
Drip Campaign Pricing
A Drip Campaigns plan is $9 per month + $0.02 per email
If you add a Drip Campaigns plan to your TicketSpice account, you can send emails to recipients from any of the products (i.e. RegFox, RedPodium, and GivingFuel), but you can only track tickets/sales to TicketSpice pages. If you'd like to track sales to other products, you'll want to add a Drip Campaigns plan to your RegFox, RedPodium, or GivingFuel product(s).
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Sign Up for Drip Campaigns
From the Pages screen, hover your mouse over Email Center in the top menu bar
Select Drip Campaigns from the dropdown
Click the Start Using Drip Campaigns button to get started sending email drip campaigns
Create a New Drip Campaign
From the Pages screen, hover your mouse over Email Center in the top menu bar
Select Drip Campaigns from the dropdown
Click Create Campaign
Create the Campaign Name - This is for internal and reporting purposes only
Set who you would like the drip campaign to send to
Past Attendees - This allows you to send emails to past attendees on your TicketSpice, RegFox, or RedPodium pages or to previous donors on your GivingFuel pages
Manually Enter or Import Emails - This option allows you to paste in email addresses from past ticketing providers you've used, or MailChimp or other places you've captured emails. These email addresses can be placed on separate lines or separated by spaces, commas, or semicolons
Contacts: This option allows you to send emails to all contacts in your account or to a targeted group of contacts that have been assigned a specific contact tag. To email contacts with a particular tag, choose Contacts, then select Contact Tags. From there, pick the tag(s) you’d like to send your message to. Click here to learn more about how to use our Contact Tagging feature!
Tracking
When Track Orders is enabled, our system will track which recipients purchase tickets from the link in your email. This feature will report total ticket purchases and revenue. Any recipients who complete a purchase will be removed from the remaining emails in the sequence
If this option is enabled, select the page for which you'd like to track sales
Click Save
Pro Tip: If you send your Drip Campaign to multiple contact tags, you can control how recipients are selected.
Match All: This option sends the email only to contacts who have all of the selected tags
Match Any: This option sends the email to contacts who have at least one of the selected tags
NOTE: When you manually add emails to a drip campaign, they will not be imported into your TicketSpice Contacts. They are only used as recipients in the drip campaign you create.
Add the First Email to the Drip Campaign Sequence
From the Pages screen, hover your mouse over Email Center in the top menu bar
Select Drip Campaigns from the dropdown
Click the eye icon next to the drip campaign you'd like to add emails to
Click Add Email
Create the Reference Name - This is for internal and reporting purposes only
Set the Subject Line of the email
Enter the From Name - This text will be who the email is showing it is coming from
Enter the Reply-to email - This email address will receive any responses if recipients reply to the email
Page Link - This will only appear if you are tracking orders on your drip campaign. If you are tracking orders, this page link must be added to the Message field to track and report tickets and revenue
Create the Message - The message field is used to customize your email message
Click the Review Email button to see a sample of your email
Click the Save Email button to add the email to your sequence
Pro Tip: You'll schedule the date and time this first email will send in a later step when you publish the drip campaign
Add Additional Emails to the Drip Campaign Sequence
From the Drip Campaigns screen, click the eye icon on the drip campaign you'd like to add additional emails to
Click the Add Email button
Create the Reference Name - This is for internal and reporting purposes only
Set the Subject Line of the email
Enter the From Name - This will be who the email is showing it is coming from
Enter the Reply-to email - this email address will receive any responses if recipients reply to the email
Page Link - This will only appear if you are tracking orders on your drip campaign. If you are tracking orders, this page link must be added to the Message field to track and report tickets and revenue
Create the Message - The message field is where you can use the text editor to customize your email message
Click the Review Email button to see a sample of your email
Set the number of days after the previous email in this sequence that you'd like this email to send
Set a specific time of day you'd like the email to send
Click the Save Email button to add the email to your sequence
Pro Tip: For best results, build your drip campaign with at least four emails. A proven structure includes the following emails:
An announcement email to introduce an offer to your past attendees
A follow-up email to make sure it was seen
An “ending soon” reminder email to build urgency
The final “last chance” email that reinforces the deadline and drives action
NOTE: You cannot add additional emails to the sequence once the drip campaign has been published. For this reason, we recommend adding every email you would like to send before publishing the drip campaign.
Publish the Drip Campaign
Warning: Once you publish, you will not be able to edit your drip campaign title, recipients, or page tracking. You can still edit, test or delete an existing email in a drip campaign as long as the email hasn’t sent.
You cannot add additional emails to the sequence once the Drip Campaign has been published.
From the Drip Campaigns screen, click the eye icon next to the drip campaign you'd like to publish
Click the Publish button in the upper right corner
Select Send Immediately to send the first email immediately, or select Schedule to schedule the email to send on a future date and time
Click the Publish button
Once published, the email statuses will then show as Scheduled. The recipients, clicks and donation revenue will update as each email is sent out
FAQs
Does My TicketSpice Drip Campaigns Plan Include Access to Drip Campaigns on RegFox, RedPodium, and GivingFuel?
Does My TicketSpice Drip Campaigns Plan Include Access to Drip Campaigns on RegFox, RedPodium, and GivingFuel?
Currently, Drip Campaigns plans are enabled by product. To send Drip Campaigns in RegFox, RedPodium, or GivingFuel, we recommend setting up a new Drip Campaign plan in the other desired product(s), subject to additional cost of $9 per month + $0.02 per email sent.
If someone has already purchased tickets for my event before I send out my first Drip Campaign email, are they included in the campaign? Will they receive any of these emails?
If someone has already purchased tickets for my event before I send out my first Drip Campaign email, are they included in the campaign? Will they receive any of these emails?
No. If someone purchases tickets for your event before your first Drip Campaign email is sent, they will be automatically excluded from the campaign and will not receive any of the Drip Campaign messages.
Why didn't all of my contacts or past attendees receive the first drip campaign email I sent out?
Why didn't all of my contacts or past attendees receive the first drip campaign email I sent out?
There are a few reasons why some of your contacts or past attendees may not have received your first drip campaign email. A common reason is that they have already purchased tickets for the event page targeted by your drip campaign. Since Drip Campaigns automatically exclude anyone who has already purchased tickets, attendees who completed their purchase before the campaign was scheduled to send will not receive the drip campaign email. Another common reason is that the attendee has opted out of marketing emails from your organization.
If you want to ensure every subscribed contact or past attendee receives your email, we recommend using the Email Blasts feature.
How can I edit or manage my drip campaigns?
How can I edit or manage my drip campaigns?
Click here to learn how to edit or manage your drip campaigns!
Can I include the recipients's name in my drip campaign?
Can I include the recipients's name in my drip campaign?
No, users cannot dynamically insert the recipient's first and last name into a Drip Campaign. All messages will appear exactly as entered in the message field.
What are the best practices for creating a drip campaign that sells?
What are the best practices for creating a drip campaign that sells?
Here are some tips for creating a drip campaign that drives revenue.
Write in first person. Send emails from a real team member instead of the event brand. Personal emails stand out in crowded inboxes and drive more engagement
Keep formatting simple. Use clean, text-based emails and bold only key points for easy scanning
Limit links, emojis, and exclamation points. Too many links, emojis, images, or exclamation points can increase spam scores and hurt deliverability
Send at strategic times. Mornings often perform well. Try to avoid days when inboxes are typically overloaded
Build around four core elements:
Story: Why the event matters
Offer: What attendees get, what’s new, and why it’s valuable. A special promotion can increase conversions
Scarcity: Limited spots, VIP access, or other exclusivity
Time wall: A clear deadline that drives urgency
Craft a strong subject line. Make it feel personal, relevant, and compelling enough to earn the open
Get to the point quickly. Communicate the main message early so readers immediately understand the value and next step
Is there a limit to the number of emails I can manually add to a drip campaign?
Is there a limit to the number of emails I can manually add to a drip campaign?
When using the Manual Enter or Import option, you can add up to 100,000 emails per Drip Campaign.
There is no limit to the number of recipients when using the Past Attendees option.
What User Permissions do I need to be able to create and send drip campaigns?
What User Permissions do I need to be able to create and send drip campaigns?
A user must have global Manage permissions and global Reports & Exports permissions to send drip campaigns. Any account owner, admin, and user with global Manage and Reports & Exports permissions can send drip campaigns.
What is the difference between a drip campaign and an email blast?
What is the difference between a drip campaign and an email blast?
A drip campaign includes multiple emails sent in a planned sequence. Drip campaigns are a marketing tool designed to drive ticket sales for your upcoming event. They help you generate consistent sales with automated follow-ups to those who have not yet acted.
An email blast is a single email sent once. Email Blasts work best for event communication and reminders that should be sent to all attendees or contacts.
Why can’t I create an image-based ad or heavily designed email?
Why can’t I create an image-based ad or heavily designed email?
This tool is intentionally text-first. Image-heavy emails often don't display properly when images are turned off in inboxes, are more likely to be filtered into Promotions or flagged as spam, and reduce deliverability.
You can typically include minimal branding (like a small logo) in your email, but drip campaigns is designed to prioritize clear, direct text emails. Text emails perform better, load more reliably, and tend to avoid promotional/spam filtering compared to image-heavy designs.