Incomplete and abandoned orders mean missed revenue opportunities. The TicketSpice Winback Email feature helps you re-engage potential customers by automatically sending follow-up emails to individuals who started to purchase tickets for your event, encouraging them to complete their purchase. You can customize Winback Emails to engage your audience in a way that best suits your event. Encourage abandoned attendees to complete their purchase by offering a special discount, showcasing your event, featuring positive reviews and testimonials, and more!
By leveraging Winback Emails, you can increase conversion rates, boost engagement, and maximize revenue— all without manual effort. This guide will share how to utilize this great feature!
Winback Email Pricing
Any Winback Emails that are sent are charged $.02 per email recipient, and this feature requires a card on file to use. This feature will be billed every 30 days for any emails you send out during that billing period.
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Getting Started
From the Pages screen, click the pencil icon on the page you want to edit
Go to the Emails tab, and select Winback Emails
Click Create Winback Email
Give your Winback Email a Name (this is for internal use only)
Click Continue
Write Your Winback Email
Set the Subject of the Winback Email
Enter the From Name - This text will be who the email shows it is coming from
Enter the Reply-to Email - This email address will receive any responses if recipients reply to the email
Create the Message - The message field is used to customize your email message
Click Review and Schedule to see a sample of your email
Schedule Your Winback Email
Schedule when your Winback Email should be sent. Users can set the timing in minutes, hours, or days, with a minimum delay of 5 minutes and a maximum of 31 days after an order is abandoned
Review the email content and details
Click Schedule Winback Email
Pro Tip: Before sending a Winback Email, TicketSpice checks if the order is still abandoned. If an attendee abandons their order but completes it (using the same billing email) before the Winback Email is scheduled to send, TicketSpice will not send a Winback Email.
For example, if a Winback Email is scheduled to send 1 day after an order is abandoned, and an attendee abandons their order on January 1 but completes it 4 hours later, they will not receive the Winback Email on January 2, as their order is no longer abandoned.
Manage Your Winback Email
Note: Users can only edit and send a test to active Winback Emails. If you want to edit or send a test on a Winback Email and do not see the corresponding icons, first update the status to Active.
Users can only delete inactive Winback Emails. If you want to delete a Winback Email and do not see the trash can icon, first update the status to Inactive.
From the Pages screen, click the pencil icon on the page you want to edit
Go to the Emails tab, and select Winback Emails
Find the Winback Email you would like to view or manage, and select from the available options
The Recipients field allows you to see how many recipients have received your Winback Email
The Clicks field allows you to see how many unique recipients clicked in the email at least once
The Status toggle allows you to turn on or turn off the Winback Email on your page
The duplicate icon allows you to copy the previous Winback Email
The pencil icon allows you to edit the email
The eye icon allows you to view the email
The envelope icon allows you to send a test email to an email of your choice
The trash can icon allows you to delete the email
Pro Tip: You can search for your email in the Search bar, or filter your emails by the Scheduled status to only see Active or Inactive Winback Emails.
Manage Your Leads
If a potential attendee's order remains inactive for 20 minutes, TicketSpice marks the order as abandoned. Once abandoned, TicketSpice saves the billing email as a Lead in your TicketSpice account. You can view all Leads under the Contacts tab in your TicketSpice dashboard.
To view all of the leads on your account, click the Contacts tab from the main menu bar on your account
Under the Filters tab on the left-hand side, click Contact Type
Select Leads
Edit, view, or delete these leads as desired
Pro Tip: Abandoned leads will only save the billing email, not any of the other details about the order. The Contact will not display the page for which the lead started placing an order.
FAQs
When does an order become abandoned in TicketSpice?
When does an order become abandoned in TicketSpice?
TicketSpice marks the order as abandoned when a potential attendee's order remains inactive for 20 minutes.
If someone leaves my event page before entering their billing email, will TicketSpice send the potential customer a Winback Email?
If someone leaves my event page before entering their billing email, will TicketSpice send the potential customer a Winback Email?
TicketSpice only sends Winback Emails if a potential attendee abandons their order after entering their billing email. If the individual abandons their order before entering a billing email, the system will not send a Winback Email.
Can I create multiple Winback Emails for my page?
Can I create multiple Winback Emails for my page?
Yes, you can definitely create multiple Winback Emails for your TicketSpice event! TicketSpice confirms that an order is still abandoned before sending a Winback Email. So if an individual completes the order (using the same billing email) after one of your earlier Winback Emails, TicketSpice won't send additional Winback Emails to the attendee, as their order is now complete.
Does TicketSpice send Winback Emails to emails entered on the ticket block or any other sections of my page?
Does TicketSpice send Winback Emails to emails entered on the ticket block or any other sections of my page?
No, TicketSpice only sends Winback Emails to the billing email provided during order. Other emails entered on your TicketSpice page will not receive Winback Emails.
If a potential attendee abandons their order multiple times, will TicketSpice send the individual multiple Winback Emails?
If a potential attendee abandons their order multiple times, will TicketSpice send the individual multiple Winback Emails?
If you have only set up one Winback Email on the page and someone abandons their order multiple times using the same billing email, TicketSpice will only send one Winback Email.
TicketSpice will only send a Winback Email multiple times if your organization has multiple Winback Emails on the page and if the potential attendee is still abandoned by the time the next Winback Email is scheduled to send.
If a user deletes a lead contact's email in TicketSpice before the Winback Email is scheduled to send, will TicketSpice still send the Winback Email?
If a user deletes a lead contact's email in TicketSpice before the Winback Email is scheduled to send, will TicketSpice still send the Winback Email?
Yes, if a user deletes a lead before our system is scheduled to send the Winback Email, the Winback Email will still be sent to the abandoned attendee.