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Send customized emails to ticket buyers based on their selection (Dynamic Emails)

Use Dynamic Emails to send custom information to specific ticket levels or time slots

Ashley avatar
Written by Ashley
Updated today

Dynamic Emails make it easy to send the right message to the right ticket buyers without the hassle of manually writing and sending individual emails. With this feature, you can automatically deliver personalized follow-up messages based on a ticket buyer's purchase date. You can use Dynamic Emails to highlight upsell opportunities tailored to specific ticket levels and engage ticket buyers after they purchase tickets for your event. This article will walk you through how to set up and use Dynamic Emails effectively.

Dynamic Email Pricing

Dynamic Emails are billed $0.02 per email recipient and require a card on file to use. This feature will be billed every 30 days for any emails you sent out during that billing period.

Sample Use Case - VIP Ticket Buyers

An event offers General Admission and VIP Experience ticket levels. The VIP Experience ticket holders are able to arrive early to meet and greet backstage.

Upon purchase, every ticket buyer (GA and VIP) would receive a confirmation email with their order details, but only the VIP Experience ticket holders should receive the special VIP instructions. So a Dynamic Email could be created and set to send 5mins (or whatever preferred time increment) after the ticket buyer purchases a VIP Experience that includes the special VIP instructions.

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Getting Started

  • From the Pages screen, hover your mouse over Email Center in the top menu bar

  • Select Dynamic Emails from the dropdown

  • Click Create Campaign


Configure Your Dynamic Email

  • Create the Campaign Name - This is for internal and reporting purposes only

  • Select the Page(s) you want to send to send a dynamic email to

  • If you send the email to a single page, add a Filter(s) to only send your dynamic email to specific people

    • Ticket Level (available on Standard, Date-Based, and Event Series pages): Send your email only to ticket buyers who purchased tickets for specific ticket level(s)

    • Event Date / Selection (available on Date-Based and Event Series pages): Send your email only to ticket buyers who purchased tickets for a specific event date or selected event. If your event includes multiple dates, you can filter by Date Range or target ticket buyers based on whether their selected event takes place before or after a certain date. NOTE: The event date filter refers to the date the attendee plans to attend the event, not the date they purchased their ticket.

    • Event Time Slot (available on pages with time slots): Send your email only to ticket buyers signed up for a specific event time slot. If your event offers multiple time slots, you can filter by Time Slot Range or target ticket buyers based on whether their selected time slot occurs before or after a specific time.

    • Order Date (available on all pages): Send your email only to ticket buyers who purchased tickets within a specific date range. You can filter by Date Range or target ticket buyers based on whether they purchased tickets before or after a specific time. Note: This filter is based on the date the order was placed — not the date the attendee plans to attend the event

Pro Tip: The filtering option goes away when you send an email to multiple pages. Filters are only available when you select one page per email.

Note: Dynamic Emails only send to ticket buyers who match the filter criteria you set. For example, if you schedule a Dynamic Email to send 24 hours after purchase, this email will not go out to someone who purchased tickets for your event a week ago. Instead, the email will only send to ticket buyers who purchased within the last 24 hours or to new ticket buyers moving forward.


Write Your Dynamic Email

  • Set the Subject Line of the email

  • Enter the From Name - This text will be who the email is showing it is coming from

  • Enter the Reply-to email - This email address will receive any responses if recipients reply to the email

  • Create the Message - The message field is used to customize your email message

  • Click Review and Schedule to see a sample of your email

NOTE: Dynamic Emails will only send to orders with a Completed status. Orders that are not Completed will not receive your Dynamic Email.


Schedule, Review, and Send the Dynamic Email

  • Review the page and the filters on your Dynamic Email

  • Choose when you'd like your email to be sent. You can set the message to go out a specific number of minutes, hours, or days after ticket purchase

  • Click Schedule Campaign when you are ready


Manage Your Dynamic Email

Pro Tip: If you set a Dynamic Message to Inactive and there are messages in the queue, those emails will be sent. After the emails in the queue are sent, TicketSpice will stop sending emails for the inactive campaign. If you want to halt all future messages from sending, including those in the queue, we recommend deleting the dynamic message.

Note: Users can only delete inactive Dynamic Emails. If you want to delete a Dynamic Email and do not see the trash can icon, first update the status to Inactive.

  • From the Pages screen, hover your mouse over Email Center in the top menu bar

  • Select Dynamic Emails from the dropdown

  • Find the Dynamic Email you would like to manage, and click any of the following icons:

    • The Status toggle allows you to turn on or turn off the Dynamic Email on your page

    • The duplicate icon allows you to duplicate a previous email to send in another Dynamic Email

    • The pencil icon allows you to edit the email

    • The eye icon allows you to view the email

    • The envelope icon allows you to send a test email to an email of your choice

    • The trash can icon allows you to delete the email


FAQs

What User Permissions do I need to be able to create and send Dynamic Emails?

A user must have full Manage permissions and full Reports & Exports permissions to send Dynamic Emails. Any account owner, admin, and user with full Manage and Reports & Exports permissions can send Dynamic Emails.

Can I include the recipients's name in my Dynamic Email?

No, users cannot dynamically insert the recipient's first and last name into a dynamic email. All messages will appear exactly as entered in the message field.

What are the available time increments I can schedule to send a Dynamic Email after someone makes a purchase?

Dynamic Emails can be sent in any of the following timeframes after a purchase:

  • 5-55 minutes after purchase

  • 1-23 hours after purchase

  • 1-31 days after purchase

Why isn’t my page appearing in the list of TicketSpice pages available for sending a Dynamic Email?

A common reason a TicketSpice page doesn’t appear in the list for sending a Dynamic Email is that the page hasn’t been published yet. A page must be published before it will appear as an available option. If your page isn’t showing up, we recommend publishing it first, then trying again to send your Dynamic Email.

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