Dynamic Emails allow you to automatically send the right message to the right ticket buyers without manually writing and sending individual emails. You can trigger emails based on when the ticket buyer purchases the order or when a ticket scans into your event.
These dynamic options make it easy to send timely, relevant communication, whether you’re sharing important event details, highlighting upsell opportunities by ticket level, or following up after check-in. You can also use this feature to send custom information to specific ticket levels or time slots. This article will walk you through how to set up and use Dynamic Emails.
Dynamic Email Pricing
Dynamic Emails are billed $0.02 per email recipient and require a card on file to use. This feature will be billed every 30 days for any emails you sent out during that billing period.
Sample Use Case
Dynamic Emails are flexible and powerful, making them useful for a wide variety of scenarios. Below are several ways you can put Dynamic Emails to work for your event.
VIP Only Instructions (Purchase Trigger): Send a follow up email to attendees five minutes after a VIP Ticket is purchased with early entry and backstage meet-and-greet details
Post Scan Thank You (Scan Trigger): Automatically send a thank-you email with a feedback survey or event photo link one day after a ticket is scanned
Jump to...
Getting Started
Hover over the Email Center tab in the top menu bar
Select Dynamic Emails from the dropdown
Click Create Campaign
Configure Your Dynamic Email
Create the Campaign Name - This is for internal and reporting purposes only
Select the Page(s) you want to send to send a dynamic email to
If you send the email to a single page, add a Filter(s) to only send your dynamic email to specific people
Ticket Level (available on Standard, Date-Based, and Event Series pages): Send your email only to ticket buyers who purchased tickets for specific ticket level(s)
Event Date / Selection (available on Date-Based and Event Series pages): Send your email only to ticket buyers who purchased tickets for a specific event date or selected event. If your event includes multiple dates, you can filter by Date Range or target ticket buyers based on whether their selected event takes place before or after a certain date. NOTE: The event date filter refers to the date the attendee plans to attend the event, not the date they purchased their ticket.
Event Time Slot (available on pages with time slots): Send your email only to ticket buyers signed up for a specific event time slot. If your event offers multiple time slots, you can filter by Time Slot Range or target ticket buyers based on whether their selected time slot occurs before or after a specific time.
Order Date (available on all pages): Send your email only to ticket buyers who purchased tickets within a specific date range. You can filter by Date Range or target ticket buyers based on whether they purchased tickets before or after a specific time. Note: This filter is based on the date the order was placed — not the date the attendee plans to attend the event
Click Continue
Pro Tip: The filtering option goes away when you send an email to multiple pages. Filters are only available when you select one page per email.
Note: Dynamic Emails only send to ticket buyers who match the filter criteria you set. For example, if you schedule a Dynamic Email to send 24 hours after purchase, this email will not go out to someone who purchased tickets for your event a week ago. Instead, the email will only send to ticket buyers who purchased within the last 24 hours or to new ticket buyers moving forward.
Write Your Dynamic Email
Set the Subject Line of the email
Enter the From Name - This text will be who the email is showing it is coming from
Enter the Reply-to email - This email address will receive any responses if recipients reply to the email
Create the Message - The message field is used to customize your email message
Click Review and Schedule
Pro Tip: You can automatically include the recipient’s first name, last name, or full name in your email subject or body. Click here to learn more about using variables in your emails.
NOTE: Dynamic Emails will only send to orders with a Completed status. Orders that are not Completed will not receive your Dynamic Email.
Schedule, Review, and Send the Dynamic Email
Review your email
Select the trigger event. Choose whether the email should send after the ticket is purchased or after the ticket is scanned at the event
Set the timing: Decide how long after the trigger the email should be sent (for example, a specific number of minutes, hours, or days)
Click Schedule Campaign
Note: Dynamic Emails can either be sent after the ticket is purchased, or the ticket is scanned at the event.
When using the Ticket Purchase trigger, the email is sent after the order is submitted and once the delay time you set has passed. This email will be sent to the billing email address and to each individual ticket holder, if you are collecting an email address for each ticket.
When using the Ticket Scan trigger, the email is sent to the individual ticket holder’s email address after their ticket is scanned and after the delay time you set. The email is sent only to the ticket holder. The billing email address will not receive this email. To use this trigger, you must collect an email address for each ticket on your event page. Click here to learn how to require an email address for each ticket on your page
Add a Recipient's First Name, Last Name, or Full Name to an Email
You can personalize your emails by dynamically inserting a recipient’s first name, last name, or full name using email variables. This allows each email to feel more direct and engaging. TicketSpice also gives you the option to add custom fallback text in case a contact does not have a name associated with their email. This ensures your message reads naturally for all recipients.
When writing your email, click the {·} icon located to the right of the subject line or in the message field's menu bar
Select the variable you want to add to your email. You can add the first name, last name, or full name to the email
Add fallback (default) text that will appear if the recipient does not have a name associated with their email. To do this, enter the text you want to appear inside the quotation marks in the
default: ""field. If left blank (the default setting), nothing will be inserted when a contact does not have a name on file
Pro Tip: When reviewing your email, you can use the Variable Preview options to see how your message will appear. This feature can be used to preview how your email will look when a name variable is added.
Click Raw to preview how the underlying email content appears. This view shows the raw text for the variable and does not reflect how the email will look to recipients
Click Sample to preview how the email appears when a contact has a name. If your message includes a variable, this option inserts a sample name into the email
Click Fallback to preview how the email appears when no name is available. This option shows the default text you added for the variable
Manage Your Dynamic Email
Pro Tip: If you set a Dynamic Message to Inactive and there are messages in the queue, those emails will be sent. After the emails in the queue are sent, TicketSpice will stop sending emails for the inactive campaign. If you want to halt all future messages from sending, including those in the queue, we recommend deleting the dynamic message.
Note: You can only delete inactive Dynamic Emails. If you want to delete a Dynamic Email and do not see the trash can icon, first update the status to Inactive.
Hover over the Email Center tab in the top menu bar
Select Dynamic Emails from the dropdown
Find the Dynamic Email you would like to manage, and click any of the following icons:
The Status toggle allows you to turn on or turn off the Dynamic Email on your page
The duplicate icon allows you to duplicate a previous email to send in another Dynamic Email
The pencil icon allows you to edit the email
The eye icon allows you to view the email
The envelope icon allows you to send a test email to an email of your choice
The trash can icon allows you to delete the email
FAQs
What User Permissions do I need to be able to create and send Dynamic Emails?
What User Permissions do I need to be able to create and send Dynamic Emails?
A user must have full Manage permissions and full Reports & Exports permissions to send Dynamic Emails. Any account owner, admin, and user with full Manage and Reports & Exports permissions can send Dynamic Emails.
What are the available time increments I can schedule to send a Dynamic Email after someone makes a purchase or scans into my event?
What are the available time increments I can schedule to send a Dynamic Email after someone makes a purchase or scans into my event?
Dynamic Emails can be sent in any of the following timeframes after a purchase:
5-55 minutes after the purchase or scan
1-23 hours after the purchase or scan
1-31 days after the purchase or scan
Why isn’t my page appearing in the list of TicketSpice pages available for sending a Dynamic Email?
Why isn’t my page appearing in the list of TicketSpice pages available for sending a Dynamic Email?
A common reason a TicketSpice page doesn’t appear in the list for sending a Dynamic Email is that the page hasn’t been published yet. A page must be published before it will appear as an available option. If your page isn’t showing up, we recommend publishing it first, then trying again to send your Dynamic Email.