Dynamic Emails save you tons of time from having to manually craft and send emails to specific attendees by allowing you to automatically send customized follow-up emails based on the ticket level, time slot or event date a ticket buyer selects.
Dynamic Emails can also be used to target upsell opportunities to certain ticket levels as well.
Sample Use Case - VIP Ticket Buyers
An event offers General Admission and VIP Experience ticket levels. The VIP Experience ticket holders are able to arrive early to meet and greet backstage.
Upon purchase, every ticket buyer (GA and VIP) would receive a confirmation email with their order details, but only the VIP Experience ticket holders should receive the special VIP instructions. So a Dynamic Email could be created and set to send 5mins (or whatever preferred time increment) after the ticket buyer purchases a VIP Experience that includes the special VIP instructions.
Jump to...
Create a Dynamic Email
From the Pages screen hover your mouse over Email Center in the top menu bar
Select Dynamic Email from the drop-down
Click the Create Campaign button
Set the Name + Filters
Campaign Name: Name the email (This is for internal purposes only. for example: VIP Information)
Sent To: Select the page or page(s) for which. you'd like to create a Dynamic Email for. This will send to ticket buyers who make purchases on that page.
NOTE: If you select multiple pages, the ability to filter will go away. Filters are only available when you select one page per Dynamic EmailFilters: If you selected one page, you can set your desired filters to only send to specific ticket buyers on that page, such as:
Ticket Level - Select the ticket level(s) you'd like to receive your Dynamic Email (ie just VIP)
Event Date - If you offer multiple event dates, you can select a date or date range you'd like to receive the Dynamic Email (ie just those who selected to attend Dec 1-10)
Order Date - This is the date the ticket buyer makes their purchase (ie maybe you only send a Dynamic Email to the people tho purchase 1 week leading up to your event due to specific instructions they'd need)
Time Slot - Set a time or time range you'd like to send the Dynamic Email to (ie 10am-2pm ticket time slot holders)
NOTE: Dynamic Emails will only send to ticket buyers who meet the email filters. For example, if you create a Dynamic Email to send 24hrs after purchase, ticket buyers who purchased tickets a week ago will not receive the Dynamic Email because it has now been longer than 24hrs after their purchase. It will only send to those who have purchased less than 24hrs ago or moving forward for new ticket buyers.
A look at the available filter options:
Customize Your Message Details
Subject: Enter the subject line of the email
From Name: This will be who the email is showing it is coming from (most people put the event name or organization name)
Reply-To-Email: If a ticket buyer responds to this Dynamic Email, their response will be sent to the email address listed in this field
Message: Customize your message text using the text editor
When the email looks good, click Review & Schedule
NOTE: Dynamic Emails will only send to ticket buyers with a Completed status.
Review Your Dynamic Email
Review the page and filters the email will be sent to
Set how long after someone purchases a ticket that you'd like them to receive the email (this can be days, hours or minutes after the purchase)
Review the message content
If all looks good, click the Schedule Dynamic Email button
Available Actions
Once you schedule a Dynamic Email you can do the following:
Duplicate the email
Edit the email
Preview the email
Send a test of the email
Set as Active or Inactive - When setting a Dynamic Email to Inactive, if there are emails in the queue, they will still be sent. If you want to halt all future emails from sending, including those in the queue, delete this dynamic email
Delete - Once you set a Dynamic Email to Inactive, the trash can will appear, allowing you to then delete it
FAQs
What User Permissions do I need to be able to create and send Dynamic Emails?
A User would need to either be an Account Owner or have Full Account and Full Report Permissions in order to be able to send Dynamic Emails.
What are the available time increments I can schedule to send a Dynamic Email after someone makes a purchase?
Dynamic Emails can be sent in any of the following timeframes after a purchase:
5-55 minutes after purchase
1-23 hours after purchase
1-31 days after purchase