Want to boost ticket sales and create urgency? Social proof displays real-time activity on your page by showcasing recent orders. When visitors see others—especially those nearby—signing up, it builds credibility, creates excitement, drives demand, and encourages attendees to join. It’s a subtle but powerful way to increase conversions and reinforce the popularity of your event. In this guide, you'll learn how to set up and customize the social proof feature to best fit your event and audience.
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Add and Customize Social Proof to Your Page
From the Pages screen, click the pencil icon on the page on which you'd like to enable Social Proof
Hover over the Promote tab on the top menu bar
Select Social Proof from the dropdown
Toggle Show social proof on my page to Yes
Select if you would like to show customer activity by City or State
Select if you would like a Dark or Light social proof style
Click Publish to save your changes to the live page
NOTE: Social Proof will begin displaying on your published page once you have more than 5 purchases on the page.
Attendee Experience
Once Social Proof is enabled, RegFox will automatically display social proof icons in the bottom left corner of your event page while attendees are browsing on your page. These icons highlight real-time activity based on the order history of your event. Below are examples of the types of social proof icons that may appear to help boost urgency and trust.
Fire Icon: orders in the last 24 hours (because it's hot!)
People Icon: orders in the last 7 days
Map Icon: messages that are location-related
FAQs
Why isn’t location information appearing in Social Proof?
Why isn’t location information appearing in Social Proof?
To display location-based Social Proof, your page must collect address information on either the ticket block, order section, or billing section. If you are not seeing location information, we recommend making sure that your page is collecting the attendee's address in at least one place on the page, and adding an Address field if there is not one already.