The Tracking Links feature lets you create unique URLs for your page that discreetly record where each registration originates. Often referred to as affiliate link tracking or promo link tracking, this feature works by assigning each link a reference name and short tracking code. The system then generates a ready-to-share URL containing this code. When someone registers through the link, the tracking information is stored behind the scenes and included in your export reports.

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Add and Customize Your Tracking Link
Manage Your Tracking Link
Set up Actions Based on The Tracking Link Used
Reporting
FAQs

Add and Customize Your Tracking Link

From the Pages screen, click the pencil icon on the page that you want to edit
Hover over the Promote tab
Select Tracking Links from the dropdown
Click Create Tracking Link

Enter the Name associated with your tracking link. This name is used for internal reporting purposes, and is often the name of the promoter or another name you prefer
Enter the Code for this tracking link. This code will be appended to the end of your page URL for all to see, and will also appear in your reporting
Click Save

Manage Your Tracking Link

From the Pages screen, click the pencil icon on the page that you want to edit
Hover over the Promote tab
Select Tracking Links from the dropdown

Manage your tracking link
- Click the pages icon to copy your tracking link URL
- Click the pencil icon to edit your tracking link
- Click the trash can icon to delete your tracking link

Note: If your page is not published yet, only the code syntax is displayed. Once you publish the URL, you can see the full tracking link URL.

Warning: Deleting a tracking link will permanently remove all associated data. This means you’ll no longer be able to see clicks or interactions from your marketing campaign tied to that link, or view any related data about this tracking link in your TicketSpice reports. If the link has already been used by attendees, proceed with caution carefully.

Set Up Actions that Trigger when a Tracking Link is Used

In TicketSpice, you can set up actions that trigger when a specific tracking link is used. For example, you can show a special VIP ticket level when someone uses your VIP tracking link, or give a 10% discount when someone uses your Instagram tracking link. Click here to learn how to set up actions that trigger based on the tracking link someone uses.

Reporting

To view your tracking link data, we recommend downloading an Order Data Report.

Pull an Order Data Report

To pull an Order Data report, hover your mouse over the Reports tab in the top menu bar
Select Exporter from the dropdown
Select the Order Data report

Search for your page name(s) and select the page(s), or simply select the page(s) if you can see them
If your page is set up as a date-based event or is an event series event, the Event Selection field allows you to filter your report to include only specific dates or events. By default, the Order Data report includes all dates or events
Select the field(s) you would like to export and press the right arrow to move them to the box on the right to be exported. To move fields out of the export, select the left arrow button. Make sure to select the Tracking / Promo Code field
To move fields to a new column on the report, select the field you want to move, and select the Up or Down arrows respectively

Pro Tip: The Event Selection field will only display options that attendees have already purchased. For example, if your date-based event offers tickets for every date in July, but attendees have only purchased tickets for July 1 and July 15, only July 1 and 15 will appear in the Event Selection field. If another attendee later purchases a ticket for July 22, that date will then be added as an option in the Event Selection field.

Pro Tip: To select multiple pages or fields at once, hold down the command or control button on your keyboard while making your selections. To select all pages or fields, hold the command or control button and the A button on your keyboard.

Select the Statuses you want to include. By default, the Order Data report will include the Completed, Pending Offline Payment, Pending Transfer, Pre-registered, and Canceled statuses
Select a date range if desired. If these fields are blank, the report will pull all orders from the moment your page went live
Select the File Type and File Name
When ready, click the Download button

FAQs

Do you display tracking link data in the report summary?

No. Right now, users can only access tracking link data by running an export.

Can I edit, apply, or remove a tracking link for an existing registration?

Tracking links can only be applied to the original registration at the time of the purchase. Tracking links cannot be added, edited, or removed once the registration has been submitted.