Track the performance of your TicketSpice ticketing page with ease by integrating popular conversion tracking tools. With support for platforms like Google Analytics, Google Ads, Facebook Pixel, and Twitter Pixel, you can monitor key metrics such as traffic, conversions, and user engagement.
These insights will help you optimize your marketing campaigns and improve your ticketing process. In this guide, we'll show you how to add tracking codes to your TicketSpice page for better data-driven decision-making.
Jump To...
Set up Conversion Tracking
From the Pages screen, click the pencil icon under the page you want to edit
Go to the Settings tab from the top menu bar
Select Tracking
Turn on the Conversion Tracking feature you would like to use
Enter your Tracking ID
Pro Tip: We recommend only using one conversion tracking tool at a time.
Note: To track eCommerce conversions, place your Google Analytics Tracking ID within a Google Tag Manager Container.
FAQs
Can I use other tracking platforms within your software?
Can I use other tracking platforms within your software?
Yes, but they need to be implemented by Google Tag Manager.
Where can I learn more about conversion tracking?
Where can I learn more about conversion tracking?
Our system is plug & play for conversion tracking software. You can reference the Google help center, the Facebook help center, the Adword help center, or the ecommerce help center for more information.
What is the confirmation URL?
What is the confirmation URL?
Each confirmation URL is unique because it contains the registrant ID number. It cannot be restructured, but it is not necessary for tracking conversions with the available setup.
How Can I Troubleshoot and Verify my Google Tag Implementation?
How Can I Troubleshoot and Verify my Google Tag Implementation?
This video walks through how to troubleshoot and verify your Google Tag implementation.
How Can I Troubleshoot the Facebook Meta Pixel Tracking Feature?
How Can I Troubleshoot the Facebook Meta Pixel Tracking Feature?
This video walks through how to add and troubleshoot the Facebook Meta Pixel Tracking Feature.
What information is shared with Facebook Pixel Tracking?
What information is shared with Facebook Pixel Tracking?
Page View - If an attendee views the page
Registration - If an attendee completes the page, paid or free
Add To Cart* - If an attendee makes a selection on the page, indicating purchase intent
Initiate Check Out - If the attendee clicks into the billing portion of the page but doesn't complete the purchase
Amount Of Order - Total cost paid by the attendee
How Do I Manage my Facebook Ads?
How Do I Manage my Facebook Ads?
Here is an excellent resource on how to create, analyze, and manage your Facebook Ads.
My Facebook Link preview is not working. Do you have any tips to fix it?
My Facebook Link preview is not working. Do you have any tips to fix it?
Here is a tool for sharing a URL and finding the Facebook link preview is not working properly.
My Facebook Pixel is showing, Missing Purchase User Data Parameters, Missing AddToCart user data parameters, and events not matching. What does this mean?
My Facebook Pixel is showing, Missing Purchase User Data Parameters, Missing AddToCart user data parameters, and events not matching. What does this mean?
If your event is free or the check out is $0, the Purchase and Add To Cart triggers are not activated because a financial transaction must take place.
What can I expect for Google Analytics?
What can I expect for Google Analytics?
You can generally expect a few things:
If an attendee visited your page
If an attendee made it to the confirmation page and the amount associated with the confirmation
Where the conversion/event came from (a page hit, or a conversion (purchase and/or submission)
*This isn’t a tool to collect personal data from your customers.