Not every visitor is ready to buy tickets the first time they land on your page. The Subscriber Pop-up gives those visitors a reason to stay connected by inviting them to share their email address, often in exchange for a discount code. Instead of leaving with nothing, they become a lead you can follow up with automatically. When you pair the Subscriber Pop-up with a Dynamic Email, TicketSpice sends your follow-up message for you, so you can turn interested visitors into ticket buyers without having to watch for new sign-ups.
You can also add a tag to your pop-up so every new subscriber is automatically tagged with the page they subscribed on. This makes it easy to send targeted Email Blasts and Drip Campaigns to the people interested in a specific event. In this article, we'll cover how to turn on and customize your Subscriber Pop-up, automatically tag new subscribers, set up a Dynamic Email that follows up with new subscribers, and manage your leads.
Warning: The Subscriber Pop-up only collects email addresses. It does not send any emails on its own. To follow up with new subscribers or deliver a discount by email, you must also create a Dynamic Email using the After Subscribe trigger. Click here to learn how.
You can also tag your subscribers and send them an Email Blast or Drip Campaign. Click here to learn how.
Dynamic Email Pricing
The Subscriber Pop-up is free to use. Dynamic Emails sent to subscribers automatically are billed $0.02 per email recipient and require a card on file to use. This feature will be billed every 30 days for any emails you sent out during that billing period.
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Turn On and Customize a Subscriber Pop-up
By turning on a subscriber pop-up, any visitor who goes to your page will see a pop-up encouraging them to subscribe to your event 5 seconds after they open the page.
From the Pages screen, click the page you want to edit
Hover your mouse over the Promote tab in the top menu bar
Select Subscriber Pop-up from the dropdown
Click the Turn on subscription pop-up on my event page toggle
In the Email Subscribe section, customize the pop-up content that will appear
Customize the Button Label as desired
Customize the Skip Link Text as desired
Customize the Disclaimer Text as desired
Pro Tip: Keep your headline short and lead with the offer. A clear benefit like "Get 10% off your tickets" tends to get more sign-ups than a general "Join our list."
In the Success Message section, customize the content that will appear after visitors subscribe
Customize the Button Label that will appear after visitors subscribe
Customize the Pop-up Size. You can have a standard, large, fullscreen, or custom pop-up size
Customize the Background Color and Button Color by selecting a color or entering a hex code. Use the opacity slider to adjust the color’s transparency
Under Advanced, enter custom CSS, if desired
Click Save Pop-up
Click Save Now in the upper-right corner of your page to save your changes. Click Publish to publish these changes to your live page
Pro Tip: You can use the preview options to review how your pop-up and success message appears to your visitors.
Automatically Tag New Subscribers
By adding a tag to your Subscriber Pop-up, TicketSpice will automatically tag every new subscriber and show the page they subscribed on. This lets you see exactly where each lead came from and reach them with Email Blasts and Drip Campaigns about the event they're interested in.
Note: Tags are only added to people who subscribe after the tag is added to your pop-up. Subscribers who joined before you added the tag will not be tagged automatically.
From the Pages screen, click the page you want to edit
Hover your mouse over the Promote tab in the top menu bar
Select Subscriber Pop-up from the dropdown
Scroll down to the Tag Leads section below your pop-up settings
To add an existing tag, click the Tag Leads field and select the auto tag from the dropdown
To create a new tag, click Create New Tag, enter your tag name, and click the green checkmark
Repeat these steps to add more tags, if desired
Click Save Pop-up
Click Save Now in the upper-right corner of your page to save your changes. Click Publish to publish these changes to your live page
Note: All “Subscribed on Page” auto tags in your account will appear in the list of tags. If you select a tag already used on another page, subscribers from both pages will receive that same tag.
To track subscribers separately, create a unique auto tag for each page.
Pro Tip: Once an auto tag is created, these tags are managed under the Contacts page. Click here to learn how to rename a tag, turn the auto tag on or off, or change which page the tag applies to.
Note: Inactive tags on your pop-up display a red circle icon. Hover over the tag to view more information about the tag. New subscribers won’t receive the auto tag until you reactivate the tag.
Create a Dynamic Email for New Subscribers
Once your pop-up is live, the next step is setting up the email that follows up with new subscribers. When you set up this email, TicketSpice will automatically send your subscribers an email with the content you add.
Pro Tip: When creating a Dynamic Email to subscribers, we recommend sending your first follow-up email a few minutes after someone subscribes, while your event is still top of mind.
Many event organizers choose to offer a discount or promotion to encourage subscribers to purchase tickets.
Send an Email Blast or Drip Campaigns to Your Tagged Subscribers
When you add a tag to your Subscriber Pop-up, TicketSpice automatically applies it to each new subscriber, helping you identify which page they subscribed on. You can then select that tag as your audience when sending an Email Blast or Drip Campaign, so your message only reaches the people interested in that event. For example, you could send an exclusive discount code to everyone who subscribed on one ticketing page without emailing your entire contact list.
Pro Tip: You can use a Dynamic Email to welcome new subscribers right away, then use Email Blasts or Drip Campaigns to send event updates and promotions to all tagged subscribers leading up to your event.
Manage Your Leads
Once someone subscribes to your event, TicketSpice saves the email as a Lead in your TicketSpice account. You can view all Leads under the Contacts tab.
Pro Tip: TicketSpice creates customer leads in these situations:
Subscribed: When someone subscribes through the Subscriber Pop-up, TicketSpice saves their email address as a contact
Abandoned lead: When someone enters their billing email but does not complete the order, TicketSpice saves their email address as a lead
Imported Contacts: When a user imports contacts, they can choose to import their contacts as leads
To view all of the leads, click the Contacts tab from the main menu bar on your account
Under the Filters tab on the left-hand side, click Contact Type
Select Leads
Edit, view, or delete these leads as desired
Pro Tip: If you are automatically tagging new subscribers, you can see all leads who subscribed to a specific page.
To do this, go to the Contacts tab and expand the Tags field on the left hand side. From there, select the tag(s) you want to view. You can then see all contacts associated with this tag.
Note: Subscriber leads will only save the entered email, not any of the other details about the contact. The Contact will not display the page where the lead subscribed.
Attendee Experience
When a visitor lands on your page, the pop-up appears after 5 seconds
The visitor can enter their email address and submit, or close the pop-up to continue browsing
If the visitor enters their email and joins the list, they will see your Success Message
If you set up a Dynamic Email, the visitor receives your email based on the timing you selected
FAQs
Can I add or remove a subscriber auto tag from a contact manually?
Can I add or remove a subscriber auto tag from a contact manually?
No. Tags added through the Subscriber Pop-up are auto tags, so TicketSpice applies them automatically and they can't be added to or removed from a contact by hand. This keeps your tag lists accurate.